Fitness Park scales franchise expansion with interactive proposals powered by Duodeal

Fitness Park is one of Europe's largest fitness networks — more than 35 years of expertise, over 410 clubs in France and abroad, and 1.4 million members. Ranked in the European top five and the first French player in the global top ten, it grows through a proven master-franchise model now expanding into new markets, Italy among them.

Growth at that pace depends on signing the right franchise partners quickly. Every prospective franchisee receives a detailed proposal — investment levels, packages, projections — and the speed and clarity of that proposal directly shapes how fast a new club opens.

A franchise decision is a comparison. A prospective franchisee weighs investment levels, packages and projected returns side by side before committing — and historically, that meant waiting on several separate PDFs, each built by hand, each arriving days apart.

Assembling those documents was slow and formatting-heavy, and once they were sent, they went dark: there was no way to know whether a prospect had opened them, which option drew their attention, or when to follow up. The proposal cycle stretched to eight days, and the team spent more time formatting documents than opening gyms.

With Duodeal, Fitness Park sends detailed, multi-scenario offers in a single click. Different investment levels and packages sit side by side on one interactive page, so a prospective franchisee can compare options at a glance — no waiting on three separate documents.

And because each proposal is live, the team sees exactly how every franchisee engages with it: what they open, how long they spend, when they return. Follow-up is no longer guesswork but a response to real signals — reaching out when interest is highest, to the option a prospect actually lingered on. Less time formatting, more time closing.