The blog
Insights to help you close more.
Sales tactics, proposal best practices, and real stories from teams using Duodeal — written for the people who actually have to win deals.
The follow-up problem: when ‘just checking in’ kills your deal.
Most B2B follow-up is generic, timed by guesswork, and sent days too late. Here's why ‘just checking in’ is the wrong default — and what to send instead.
Your proposal is the last impression. It cannot look like a 2005 invoice.
Most B2B deals don't die over price. They die because the proposal — the last thing the client sees before deciding — looks like a static PDF from 2005. A founder's take on the moment that matters most.
What buyer engagement data actually tells you (and why most teams miss it).
Opens, time spent, sections viewed — engagement data on a proposal tells you which deals are hot, which are cold, and exactly when to follow up. Here's how to read it.
Court first. Quote when ready. The case for hiding the price.
In experience-led B2B sales, showing the price before the buyer has felt the value can quietly kill the deal. The case for sharing the experience first — with a real example from luxury hospitality.
The hidden cost of running sales on four different tools.
A document builder, an e-signature app, a tracker, a CRM that doesn't quite match reality. Most B2B sales teams have stitched together four tools to do one job — here's what it actually costs.
Read the room before you follow up
Follow-up is not a question of if — it’s a question of when and how. Use proposal engagement data to make every message feel informed, not random.
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